I didn’t grow up thinking I’d start a dog company. But then came Tobey—my wrinkly, stubborn, sensitive bulldog with a loud growl and a louder heart—and everything changed.

He was born with pulmonic stenosis and needed extra care from the start. But it wasn’t just his heart. As he grew, so did the list of symptoms: joint pain, scary allergic reactions, hives, rashes, GI flares, surgeries—the works.

Trying to figure out what was safe to feed him was heartbreaking. I felt helpless. But I also made a promise the day I brought him home: no matter what, I’d be his person.

When nothing worked, I started from scratch.

Raw food gave him hives. Dehydrated meat gave him gas. Most allergy chews turned into powdery mush or left his skin worse than before. So I started baking something different in my own kitchen—by hand, one batch at a time.

Enter Crunch n’ Care™.

Tobey didn’t just need a treat. He needed a foundation—something his system could rely on. So I built one: a prebiotic, low-starch, gut-friendly blend of quinoa, oat fiber, pumpkin seed meal, psyllium, and collagen.

This became the base for everything I make. Gentle, functional, and crunchy as heck. It lets me add in the good stuff—like calming herbs, joint-supporting gelatin, and anti-inflammatory spices—without triggering his allergies or mine.

Every single Crunchie starts here, with Crunch n’ Care™.

I made these for Tobey. I share them for dogs like yours.

I know I’m not the only one with a dog who’s “hard to feed.” Who’s misunderstood. Who can’t tolerate the usual stuff. This brand is for them—and for the people who hand-cook meals, scan ingredient lists, and stay up late Googling what the hell “natural flavor” even means.

Tobey’s the reason I started. Your dog might be the reason I keep going.

Thanks for being here. I’m so glad you found us.

– Tobey’s Dad