I didn’t grow up thinking I’d be the founder of a dog company. But when Tobey came into my life — this wrinkly, stubborn, sensitive bulldog with a loud growl and a louder heart — everything changed.

Tobey was born with pulmonic stenosis. From the start, he needed a little extra care — and a lot of extra love.

Over the years, he’s been through more than most dogs ever should: joint pain, scary allergic reactions, hives, hot spots, rashes, GI flares, surgery, the works.

Watching him suffer while trying to figure out what was safe for him to eat was heartbreaking. I felt helpless.

But I also made a promise the day I brought him home — that no matter what, I’d be his person.

Tobey’s breed can be tough, and his growls can be misunderstood. But I know him. I was meant to be his dad. And I know there are other dog parents out there who feel the same way about their sensitive, reactive, one-of-a-kind companions.

That’s why I created Tobey Crafted.

Every Crunchie we make started in my kitchen — through trial, error, research, and love. I built recipes around what Tobey could eat: pork gelatin,  cooked whole quinoa, pumpkin meal,  oat fiber, collagen, no meat meals, no eggs, no fillers, no junk.

I wanted to give him a low-carb, crunchy treat that wouldn’t set off his allergies or hurt his joints (or affect his weight). And I wanted it to feel special — something that made him happy, and made me feel good about giving it.

This brand is for dogs like Tobey — and for the people who stay up late Googling ingredients, hand-cooking meals, and doing whatever it takes to keep their dog comfortable.

We’re also dreaming bigger: soon, we’ll be working toward a fund that supports shelters and rescue groups helping misunderstood, hard-to-place dogs — the ones who just need the right person to see their worth. Like I saw Tobey’s.

Thanks for being here. I’m so glad you found us.

— Tobey’s Dad