Crunch n’ Care™ — The Foundation of Every Recipe

Before the herbs, before the flavours, before anything else — every one of my Crunchies starts with the same slow-made, whole-food base. I built this formula for Tobey so he could finally have a treat that supported his body instead of triggering it.

These ingredients make the Crunch n’ Care™ base naturally gut-friendly, nourishing, and steady — even before the herbs are added.

What's Inside, Matters.

Crunch N' Care Ingredient Details

Tobey sniffing kale sardine salad Crunch n’ care snacks

Quinoa

Quinoa is a hypoallergenic seed rich in amino acids, minerals, and natural antioxidants. It’s easier on digestion than grains and provides clean, steady energy without triggering the usual reactions.

Why it works: it adds structure, gentle protein, and nutrient density — especially important in formulas that avoid flour, starch, or processed fillers.

Fresh-Ground Pumpkin Seed Meal

A mineral-rich whole food supporting digestion, immunity, skin, and urinary health.

Why it works: clean protein + healthy fats that nourish without causing flare-ups

Oat Fiber

A gentle, gut-soothing fibre that helps regulate digestion without gluten or starch.

Why it works: ideal for sensitive stomachs and allergy-prone dogs.

Allergy-Friendly Pork Gelatin

Supports joints, skin, gut lining, and overall repair. Gives Crunch n’ Care™ its signature snap.

Why it works: helps herbs bind, boosts nutrient delivery, and is safe for dogs like Tobey who react to most proteins.

Konjac Root Powder

A hypoallergenic soluble fibre that stabilizes stool, supports the microbiome, and helps create the firm “tile” texture.

Why it works: gentle on sensitive digestion and keeps the treats starch-free.

Cold Pressed Coconut Oil

Adds healthy fats that support immune balance and help carry herbal compounds throughout the base.

Why it works: tiny amounts improve absorption and stability during low-temp drying.

How Herbs Fit Into This Base

The Crunch n’ Care™ base is intentionally simple — so herbs can work more effectively.

  • Gelatin carries infused herbal compounds
  • Quinoa + pumpkin seed meal add minerals that complement herbal actions
  • Fibre blend keeps digestion calm and steady
  • Low-temp 45°C drying protects delicate plant compounds

This is the reason your treats have both crunch and function, without fillers or irritants.

Why This Base Works for Sensitive Dogs

Tobey reacted to almost everything: raw diets, starches, pea protein, and most commercial treats.

So the base had to be:

  • hypoallergenic
  • starch-free
  • flour-free
  • filler-free
  • gentle on digestion
  • compatible with herbs

Quinoa became one of the most important ingredients because it’s a rare seed protein that sensitive dogs can tolerate and thrive on.